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Inbound marketing is the promotion of a company or other organization through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel.

Outbound marketing is the opposite of inbound marketing, where the customers find you, mostly through various paid and natural search engine marketing efforts.

The Knowledge Base segment of the website integrates the inbound marketing activities for the corporate (OEM) audience with ongoing social media activities – primarily LinkedIn. This segment is designed to position the company as industry experts with general interest information.

Presentations posted on LinkedIn SlideShare will be part of our social media marketing campaign. Slide decks can be viewed on the site itself, on hand held devices or embedded on our website. Slideshare is considered to be similar to YouTube, but for slide shows.

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